Episode 37: Cracking the Channel Code - An Interview with Longtime Channel Leader Jessica Couto

Wondering about your channel strategy? Join us on the latest episode of the "Founder & CEO" podcast where Jessica Couto, a channel veteran who's built programs for companies like Carbon Black and LastPass, breaks down everything you need to know about channel partnerships. Learn when to start, how to recruit the right partners, and why channel could be your secret weapon for explosive growth. Whether you're in cybersecurity or any tech industry, this episode is a helpful roadmap to understanding how to leverage channel partnerships effectively.