Episode 15: Pricing & Packaging

On today’s episode of “Founder & CEO,” Mike and Patrick discuss a topic that early-stage founders tend to spend little time on – “Pricing and Packaging,” which, as the guys note, can become a cornerstone artifact for the entire business - from finance to engineering to communication with customers. The guys also chat about the various types of packaging and pricing models and how early-stage founders can decide on which model to use.